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How High-Quality Ad Voiceover Can Improve Your Ads' Click-Through and Conversion Rates

Release time:2023-07-01 08:20:03 source:voices100配音网 author:voices100配音网小编 View:1378
How can high-quality ad dubbing improve the click-through rate and conversion rate of the ad? In advertising, in addition to the high quality of the product/service itself and the spread of the brand image, good advertising dubbing is also one of the important factors to increase the click-through rate and conversion rate of the advertisement. The standard for high-quality advertising dubbing is to attract users' attention and improve users' recognition and credibility of advertising content, so that the advertising can achieve better coverage and conversion effects. So, in this context, what kind of advertising dubbing is of high quality? In the following, we discuss this issue. 1. Advertising dubbing design driven by the needs of target user groups In the design of advertising dubbing, the needs and habits of target user groups should first be considered. Different user groups have different preferences for voice, speech speed, tone, etc., so it is necessary to target different users. Groups develop different dubbing schemes for advertisements. For example, if the advertisement is aimed at young people, it should choose popular, interesting, jumping music and playful tone; if it is aimed at business people, it should choose a tone that shows confidence, stability, and intelligence and tone. 2. Advertisement dubbing that conforms to the advertiser's brand image Describing Advertisement dubbing should conform to the advertiser's brand image, promote the image building of the advertiser's brand, and allow users to better recognize and remember the brand. Dubbing plays an important role in expressing the brand image. Through different voices and intonations, it can subtly influence consumers' impression of the brand. For example, the well-known mobile phone brand Apple’s advertising dubbing has always maintained the characteristics of simplicity, clarity, authenticity, and comfort, which is in line with the simplicity, innovation, and high-tech characteristics of Apple’s brand image, leaving a deep brand impression in consumers’ minds. 3. Professional and high-quality dubbing actors and dubbing production teams Only with high-level dubbing actors and superb dubbing production technology can we produce more professional and high-quality advertising dubbing for advertisers. From the selection of voice actors, script creation, audio post-production and other aspects, a professional production team is required to complete. When choosing a dubbing production team, it is necessary to consider the professional level, experience and reputation of the team. voices100 dubbing website, as a professional dubbing service provider, has rich experience and high-level dubbing actors and dubbing production teams, and can provide comprehensive one-stop dubbing services for advertisers. 4. Vivid and precise voice expression and voice appeal In advertising dubbing, vivid and accurate voice expression and strong voice appeal are crucial. Voice actors need to convey the information advertisers want to convey through their voices, express the correct emotions and attitudes, and create the best effect. At the same time, the language of the voice actor needs to be concise and clear, and the expression should be in place to make it easier for the audience to understand and accept. In addition, the voice appeal of the voice actor is also very important. Only by empathizing and infecting the audience can it be easier to attract the attention of the audience and increase the click-through rate and conversion rate of the advertisement. 5. Advertisement dubbing with a clear sense of rhythm The rhythm of advertisement dubbing is also a key factor that needs to be considered. In the dubbing of advertisements, an appropriate sense of rhythm can make it easier for the audience to resonate and improve the memory of the advertisement, thereby increasing the conversion rate of the advertisement. In dubbing design, appropriate use of techniques such as short pauses and sound reinforcement can make the language expression of advertisements more appealing and appealing. However, when using the sense of rhythm, you also need to be careful not to exaggerate and imitate, otherwise it will make the audience feel bored and uncomfortable, and will affect the advertising effect. 6. Advertisement dubbing design with comfortable listening experience Good listening experience is also one of the important goals of advertising dubbing design. In dubbing design, it is necessary to maintain a comfortable listening experience as much as possible, so that the audience will not feel raging or tired. Voice actors should choose the appropriate timbre, tone and speed of speech according to the creative and publicity goals of the advertisement, so as to create a wonderful listening experience, leave a deep memory for consumers and promote product sales. 7. Summary The above is an analysis of how high-quality advertising dubbing can improve the click-through rate and conversion rate of advertisements. Based on the above aspects, a comprehensive advertising dubbing design needs to consider multiple variables. After communicating with the advertiser and determining the needs, find a professional dubbing team on the voices100 dubbing website and complete the dubbing production.