How to deal with the difficulties in dubbing of advertisements Discuss the problems and solutions in dubbing of advertisements

Difficulty 1: Natural and smooth voice expression Advertising dubbing needs to make the audience feel comfortable and natural. If the voice appears stiff or not smooth, it will destroy the effect of advertising. In order to solve this difficulty, we can consider the following ways: Ask the voice actors to improve their reading skills, such as maintaining good breath control and rhythm; through oral practice, improve pronunciation and articulation clarity, so that the voice is more smooth and natural; during the recording process In the middle, strengthen post-editing and processing, such as removing noises such as breathing and articulation, and improving audio quality. Difficulty 2: Familiar with the characteristics and styles of advertising products. Different advertising products need to adopt different dubbing styles. For example, products for young people need more lively voices, while high-end and atmospheric products need more dignified dubbing. Therefore, dubbing actors need to have an in-depth understanding of the characteristics and style of advertising products, so that they can better reflect the characteristics of the products in terms of timbre and intonation. In order to solve this difficulty, we should do: for each advertising product, carefully understand and analyze its characteristics and style before dubbing; guide the dubbing actors to adjust the expression of voice, intonation, emotion and other aspects according to the characteristics of the product; For the same advertising product, different scenes and audience groups may need to be adjusted, and dubbing actors need to make flexible adjustments according to needs during the dubbing process. Difficulty 3: Appropriate accents and dubbing actors are different from the casting scene, and the required accents and dubbing actors are also different. For example, for advertisements in the local market, the selection of voice actors needs to take into account the local accent and cultural characteristics, so as to better attract the attention of the local audience. In order to solve this difficulty, we can take the following measures: According to the language and accent requirements of the advertising products, select dubbing actors with relevant language and accent backgrounds; guide the dubbing actors to carry out corresponding language learning and cultural understanding, so as to better understand the advertising Convey the content and spiritual connotation; according to market feedback and audience feedback, regularly evaluate and improve dubbing actors to improve the quality and effect of advertising dubbing. Difficulty 4: Improving audio quality Advertising dubbing needs to improve audio quality in order to better convey the information and spiritual connotation of advertising products. In order to solve this problem, we can consider in the following ways: select high-quality recording equipment to ensure high clarity and accuracy of audio quality; record in a professional recording studio to ensure beautiful sound effects and timbre; post-editing And processing, such as audio cleaning, music matching, etc., to improve the quality and effect of advertising dubbing. Difficulty 5: Selecting the right music and sound effects Good music and sound effects are one of the keys to the success of dubbing for advertisements. They can not only enhance the visual effect and sensibility of the advertisement, but also effectively attract the audience, and make the audience resonate and trust. In order to solve this problem, we should do: choose appropriate music and sound effects to enhance the effect and sensibility of advertisements; choose different music and sound effects to match according to the characteristics of different audience groups and advertising products; Post-processing and editing to ensure the best music and sound effects. Difficulty 6: Guarantee the timeliness of advertising dubbing The timeliness and timeliness of advertising are the key to advertising dubbing. In order to achieve the best publicity effect of advertising dubbing, it is necessary to release advertising audio and video materials in a timely manner. In order to solve this problem, we can adopt the following methods: rationally arrange the workflow and timetable of dubbing of advertisements; strengthen the time management and work efficiency of dubbing actors to ensure timely completion of dubbing of advertisements; optimize the publishing platform of audio and video of advertisements to ensure audio And the speed and timeliness of video distribution. Difficulty 7: Understanding and in-depth description of advertising products. Advertising dubbing requires a full understanding of advertising products and promotional content, so as to dig deeper into the connotation and core spirit of advertising. In order to solve this problem, we should do: carefully read the advertising alliance, understand the characteristics and spiritual connotation of advertising products; conduct in-depth understanding and exploration of advertising products, so as to better convey the content and spirit of advertising; communicate with advertisers and Marketing personnel maintain close communication to learn about the latest advertising strategies and directions, so as to provide more professional suggestions and measures for advertising dubbing. Difficulty 8: Proficiency in dubbing software and recording equipment In order to ensure the quality and timeliness of advertising dubbing, dubbing actors need to be proficient in dubbing software and recording equipment to quickly complete the recording and post-processing of advertising dubbing. In order to solve this difficulty, we should do: provide professional skill training for dubbing actors so that they can skillfully operate dubbing software and recording equipment; update dubbing software and recording equipment in time to ensure that the dubbing of advertisements keeps pace with the times; keep close contact with dubbing actors Communicate and contact, solve difficulties and problems in dubbing work in time. Difficulty 9: Improve the taste and appeal of advertising dubbing The taste and appeal of advertising dubbing are one of the keys to its success. Only advertising dubbing with good timbre, smooth and natural, and strong appeal can truly attract the audience and make them sympathize and trust. In order to solve this difficulty, we can take the following measures: select excellent dubbing actors to ensure that the timbre and singing level reach a certain standard; strengthen the aesthetics and adjustment of sound to ensure the taste and appeal of advertising dubbing; pay attention to emotional expression and interpretation, Make advertising audio more likely to resonate and emotionally resonate with listeners. Difficulty 10: Optimizing the subtitles and text expressions of the dubbing of advertisements The subtitles and text expressions of dubbing of advertisements are one of the keys to its success. Only appropriate, accurate and easy-to-understand subtitles and text expressions can truly convey the promotional content and spiritual connotation of the advertisement. In order to solve this difficulty, we can take the following measures: carefully review, revise and improve the subtitles and text expressions of ad dubbing; optimize the subtitles and text expressions to make them accurate, appropriate and easy to understand; maintain close contact with advertisers and marketers , in-depth understanding of advertising direction and requirements, in order to provide better subtitles and text expressions. Difficulty 11: Strengthen the brand value communication of advertising dubbing Advertising dubbing needs to convey the value and spiritual connotation of the brand, so as to better enhance the brand's popularity and influence. In order to solve this problem, we can consider in the following ways: carefully study the history, culture and spiritual connotation of the brand, and dig out the hidden brand value from it; convey the value and spiritual connotation of the brand deeply in the dubbing of advertisements, and make it consistent with the advertising The characteristics of the product are combined to establish a closer brand connection; through the precise positioning and promotion of advertising audio and visual materials, the brand's popularity and influence are strengthened. Difficulty 12: Do a good job in the marketing planning and publicity of advertising dubbing. The quality and effect of advertising dubbing are not only related to the skills and qualities of dubbing actors, but also closely related to the advancement of marketing planning and publicity. Therefore, we should carefully plan and arrange the marketing planning and publicity work of advertising dubbing to ensure the publicity and marketing effects of advertising dubbing. Difficulty 13: Ensuring the copyright safety of dubbing in advertisements As a means of marketing and a marketing tool, dubbing in advertisements has attracted more and more attention to its copyright safety. In order to protect the copyright security of advertising dubbing, we should take the following measures: Sign a strict copyright agreement with dubbing actors to clarify copyright ownership and protection measures; strictly manage the release and use of advertising audio and visual materials to avoid copyright disputes and losses; expand Copyright protection work, severely crack down on piracy and copyright infringement, and maintain the copyright safety of advertising dubbing. Difficulty 14: Strengthen the positioning and accuracy of advertising dubbing. Advertising dubbing needs to accurately grasp the positioning of advertising and customer needs, and deliver accurate and accurate information for advertising products. In order to solve this problem, we should do: carefully understand the characteristics and requirements of advertising products, and deeply grasp their positioning and audience groups; start from the needs of audience groups, think about how to better convey the promotional content and spiritual connotation of advertising products; Strengthen the grasp of positioning and accuracy in dubbing and post-processing, making advertising dubbing more accurate and effective. Difficulty 15: Excellent reading ability Advertising dubbing requires excellent reading ability to ensure singing effect and professionalism. In order to solve this problem, we should adopt the following methods: improve the pronunciation skills and reading ability of the dubbing actors, so that they can read the advertising slogans fluently and naturally; The coherence and fluency of the entire advertisement audio; attention is paid to mouth movements and facial expressions during the reading process, making the advertisement dubbing more vivid and emotional. Difficulty 16: Strengthen the aesthetic requirements for timbre and sound Good timbre and sound quality are one of the basic requirements for advertising dubbing. Only a sound with good sound quality, thick and beautiful, smooth and natural sound can truly convey the content and spirit of the advertisement. In order to solve this problem, we should: clearly understand the timbre requirements of advertising products and audience groups, and adjust the voice quality and timbre of dubbing actors accordingly; provide effective guidance and training for pronunciation and mouth shapes, so that dubbing It can better grasp the regulation of the oral cavity and voice expression; strengthen the aesthetic requirements for sound and music, and make the dubbing of advertisements smoother, smoother and more natural. Difficulty 17: Optimizing the rhythm and priority of dubbing in advertisements The rhythm and priorities of dubbing in advertisements are one of the keys that affect the effectiveness of their publicity. Only a reasonable rhythm and priority can really attract the audience and make them resonate and trust. In order to solve this problem, we can take the following way to consider