Exploring the power of voice over in advertising: how to convey emotion and resonate with consumers through sound

Exploring the power of advertising dubbing Advertising is an important means of commercial competition, and advertising dubbing is as important as advertising tricks and creativity. Because dubbing can convey emotion and resonate with consumers through sound, thereby improving the attractiveness and conversion rate of advertisements. The influence of sound on emotions Human emotions are often affected by a variety of external stimuli, and the stimuli received by different senses are also different. But one thing is certain, and that is the power of sound. Several studies have shown that people tend to respond more positively to sound: hearing high-pitched music makes people feel excited, and hearing soft melodies makes people feel relaxed. In addition, people will also feel subtle changes in emotion when they hear the reading aloud, making them more likely to be infected and guided. The role of dubbing in advertising Sound can help brands convey more vivid storylines and arouse resonance and recognition from consumers. According to market research, dubbing can not only improve the dwell time of the advertisement, but also increase the satisfaction and conversion rate of the advertisement. In the process of advertising production, an appropriate dubbing can help the brand create a unique voice image and leave a deep impression on consumers. Some brands have even established their own slogans based on this. For example, the familiar "Dangdang, Dangdang" is a successful dubbing strategy. Techniques for using dubbing in advertisements There are many techniques for dubbing advertisements, the most common of which include the following points: 1. Choose the appropriate voice according to the style of the advertisement. The style of advertisements varies with different products and target audiences. It may be warm type, humorous type, serious type and so on. For different styles of advertisements, we need to choose different types of sounds such as loud, soft, and serious. 2. Emphasize key words Emphasizing a certain key word in an ad can make consumers remember the ad and its message better. For these keywords, we need to properly adjust the volume, intonation and speed of the voice to achieve better results. 3. Pay attention to the sense of language, intonation and the fluency of pauses. Like a song, language also has its sense of rhythm. In order to maintain the smoothness of the advertisement, voice actors need to master the use of pauses and tone according to the emotional expression of the advertisement script. This process requires very fine tuning and constant practice. 4. Choose the right sound according to the image of the product Different products will have different image positioning, we need to choose the right sound type according to their different brand images. For example, if it's an ad for a cosmetic product for women, we should choose a female voice, not a male or child's voice. Advantages of dubbing websites Dubbing websites can provide you with one-stop dubbing services, and at the same time make advertising dubbing no longer an expensive task. Through the dubbing website, you can select the desired dubbing actors, choose different native-language dubbing actors according to different language regions, and get closer to the psychology of local consumers and achieve accurate communication. At the same time, the dubbing website can also provide you with a variety of sound material choices, as well as a multi-language and multi-industry dubbing actor library, so you can easily select the dubbing actor that suits your brand image and realize the most suitable advertisement production. The power of sound It can be said that sound is the most easily overlooked factor in the advertising production process, but it has unlimited potential and value. Because sound can directly convey emotion and information, it resonates with us and consumers, thus arousing the impulse to buy. The power of the dubbing of the ending advertisement cannot be ignored. If you want your advertisement to better attract consumers and improve the conversion rate, dubbing is indispensable. As a professional dubbing platform, the voices100 dubbing website will provide you with the most satisfactory, practical and high-quality voice resources.