How to choose the dubbing of corporate videos: female voice or male voice?
Choosing dubbing for corporate videos: female or male?
As a vital part of corporate promotional videos, dubbing plays an important role in conveying corporate image and brand value. Choosing the right type of dubbing voice is an important decision in the production process of a corporate video. So, how to choose between female voice and male voice? Next, let's explore.
1. Image creation: the tenderness of female voices and the authority of male voices One of the primary tasks of dubbing corporate videos is to shape the corporate image. The female voice has the characteristics of softness and gentleness, which makes people feel more intimate and comfortable. For some companies with affinity as the main image feature, such as home furnishing, beauty makeup, parent-child brands, etc., female voice dubbing can better convey the warmth and care of the company.
The male voice is more likely to give people a sense of authority and stability, which is suitable for conveying some corporate images in the fields of technology, finance, and automobiles. The magnetism and calmness of the male voice can make the audience pay more attention to the content of the promotional video, reflecting the professional ability and brand strength of the company.
2. Target audience: the kindness of female voices and the persuasiveness of male voices When choosing dubbing, it should be determined according to the target audience of the corporate video. Female voices are usually more able to touch the emotions of the audience, especially for female audiences, they have a better sense of intimacy. For example, for a promotional video of a children's education institution, choosing female voice dubbing can better shorten the distance with parents and increase trust.
The male voice is more persuasive and convincing, suitable for conveying the strength and credit of the enterprise itself. For enterprises with technical content and professional attributes, such as technology companies and medical institutions, choosing male <
As a vital part of corporate promotional videos, dubbing plays an important role in conveying corporate image and brand value. Choosing the right type of dubbing voice is an important decision in the production process of a corporate video. So, how to choose between female voice and male voice? Next, let's explore.
1. Image creation: the tenderness of female voices and the authority of male voices One of the primary tasks of dubbing corporate videos is to shape the corporate image. The female voice has the characteristics of softness and gentleness, which makes people feel more intimate and comfortable. For some companies with affinity as the main image feature, such as home furnishing, beauty makeup, parent-child brands, etc., female voice dubbing can better convey the warmth and care of the company.
The male voice is more likely to give people a sense of authority and stability, which is suitable for conveying some corporate images in the fields of technology, finance, and automobiles. The magnetism and calmness of the male voice can make the audience pay more attention to the content of the promotional video, reflecting the professional ability and brand strength of the company.
2. Target audience: the kindness of female voices and the persuasiveness of male voices When choosing dubbing, it should be determined according to the target audience of the corporate video. Female voices are usually more able to touch the emotions of the audience, especially for female audiences, they have a better sense of intimacy. For example, for a promotional video of a children's education institution, choosing female voice dubbing can better shorten the distance with parents and increase trust.
The male voice is more persuasive and convincing, suitable for conveying the strength and credit of the enterprise itself. For enterprises with technical content and professional attributes, such as technology companies and medical institutions, choosing male <
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