Dubbing requirements and skills for promotional videos to help shape brand image

Dubbing requirements and skills for promotional videos In today's highly competitive market environment, brand image is crucial to the development of an enterprise. As a promotional film is an important medium to spread the brand image, dubbing has become one of the key factors for the success of the promotional film. This article will introduce you to the requirements and some skills of dubbing in promotional videos to help you better shape your brand image.

1. Understand brand positioning from a macro perspective Before dubbing a promotional video, it is very important to have a macro understanding of the brand, including brand positioning, target customer groups, and the core information to be conveyed. Only by understanding the basic situation of the brand can we accurately grasp the overall style of the promotional film and the tone of the dubbing.

2. Affinity of sound The purpose of dubbing a promotional video is to resonate with the audience, have a good impression of the brand, and take the initiative to learn more about the relevant information. Therefore, when choosing a voice actor, the affinity of the actor's voice needs to be considered. Affinity refers to whether the actor's voice can touch the audience's heart, resonate, and conform to the brand image.

3. Pay attention to the rhythm and speed of speech The rhythm and speech speed of the dubbing of the promotional film also need special attention. Speaking too fast may make the audience unable to hear the content clearly, while speaking too slowly may fatigue the audience. During the dubbing process, special attention should be paid to the grasp of the rhythm, so that the audience can clearly hear the pronunciation of each word and maintain a good listening experience.

4. Grasp the expression of emotions The dubbing of promotional videos needs to convey emotions through sound, so that the audience can feel the emotions that the brand wants to convey. Different promotional videos may need to express different emotions, such as warm