Voice dubbing tips | Differences in advertising dubbing methods

Voice dubbing tips | Differences in advertising dubbing methods
Nowadays, more and more advertising films need to be dubbed later to improve the publicity effect of advertising films. However, the identity of advertising dubbers can be diversified according to the requirements of the film. For example, there is a first person who is me; Some introductions, introductions, sometimes comments, comments. But generally speaking, advertising dubbing mainly includes three ways: monologue, dialogue and explanation.
1. Monologue dubbing:chinese studio
Key: Recommend the product to consumers with the feeling of self use.
Monologues, appearing in the first person, are sometimes characters in advertisements and sometimes personification of products. In the advertisement, celebrities recommend or ordinary consumers appear in the first person. Through my guidance, consumers' consumption desire and role expectation are unified to achieve consumption identity. The former is a celebrity recommendation advertisement, which enables the audience to trust the product through celebrity effect, such as the recent game advertisement endorsed by Jet Li, the classic Overlord shampoo advertisement of Jackie Chan, etc., which belongs to the celebrity recommendation certificate.cantonese voiceover
2. Dialogue dubbing:
Key: start from the point of appeal, arouse resonance, and find the tone and stress.
Most of the conversations in advertisements are closely related to life. They talk about the information and information related to the advertising products. The goal is very clear - to affect consumers and achieve sales and profits. The dialogue object and scene should be set according to the specific requirements of the advertising film.
The way of expression of this kind of advertisement connects the advertising content with people's daily life, which is close to life and makes consumers feel kind, natural and relaxed.
In the advertisement, it first shows some problems encountered in personal life, such as bad breath, toothache, sweat stains, dirt, dandruff, etc., and then some products appear, which can be solved after use.
3. Narrative dubbing:
The key: There should be the voice of Wang Po selling melons and the voice of an expert.
Interpretation refers to a brief summary of the products in the advertisement, including the product production process, product functional characteristics, product use feelings, etc., which can be directly or directly expressed. According to different types of needs, it can be divided into objective interpretation and subjective interpretation.
Objective explanation: directly introduce the image and characteristics of the advertising product, and sometimes add facts and data.
Subjective explanation: I have a personal feeling about the advertising products, which moves, affects and persuades people emotionally.
Among them, the most important thing for advertising dubbing is to align the mouth shape, which requires "four matches": matching with the internal temperament of the advertising model, matching with the internal feeling of the advertising model, and matching with the expression, movement and opening and closing of the mouth shape of the advertising model.
In fact, advertising film is a combination of pictures and sounds. No matter what form of advertising film, dubbing should be multifaceted and pay attention to the whole. In terms of expression skills, sentences should be united and tone should be harmonious and unified; In the relationship with the screen, remember that you are a supporting role and don't have to steal the show.
Statement: This article is original and partially reproduced. If reproduced, please indicate the source. I am a minor editor of Voices100 full language self-service live dubbing network