Voices 100 dubbing network: Is it better to use male or female voice dubbing for propaganda video dubbing?

Voices 100 dubbing network: Is it better to use male or female voice dubbing for propaganda video dubbing?
In our life, publicity videos are everywhere, but at this time, there is a question: Is the male voice over good? Or female voice? Xiao Bian believes that we should not unilaterally believe that other genders are better or more effective. In fact, Lao Di said that we should make a concrete analysis of specific problems.Cantonese voice-over
1. When marketing female products, choose female voice
It was found in a study that using male voice or female voice in commercial advertisements can better achieve the publicity effect. For those gender neutral or male oriented products, the gender of the dubbing staff is not important, and the publicity video effect of dubbing is not too different. However, when the consumer of the product is female, the gender of voice dubbing is very important. Research has proved that when the consumer is female voice dubbing of product promotion videos, it is best to use a female voice dubber.Mandarin voice over
2. Gender Stereotypes?
Do your products or services fall into gender roles and need to be broken through?
For example, if you have a product or service that is traditionally regarded as feminine, but you don't want the product or service to be limited to a single gender, you want to change the masculine image and choose a male voice, on the contrary. For example, the male voice is selected for makeup activities, and the female voice is used for makeup activities DIY home decoration activities and family cars.
3. Beyond limited research recommendations
Maybe your brand is neutral, or the research results are not particularly decisive or attractive to you. The following are other important factors to consider when choosing dubbing. Before you know what you want, don't worry too much about what kind of voice you choose.
Identify the personality of the voice you want. This is the most important decision: is the dubbing direction of the publicity video serious or humorous? Young or mature? Professional or casual? Lively or calm? Funny or low-key? Strange or traditional? Trustworthy or smooth? Persuasive or passive? There will be two gender voices to suit your needs.
4. About the accent of the voice dubber
If your video is targeted at specific regions, such as foreign countries, then your voice dubbing staff's accent should match your corresponding group.
If the corresponding group of your product is global consumers, you can consider using various accents. Think about what those accents mean. British accent is usually considered formal, educated and impressive. American accent can make people feel lively, energetic and fun.
5. Try to use the sound samples of both sexes
If time and budget allow, please listen to the voice samples in gender. You may find that your products are consistent with the goals you want to achieve, regardless of gender.
At other times, you may find that you prefer to use the sound, but the sound artist needs guidance to accurately bring the transmission and tone to the position you want. Gender is ultimately only one of the criteria for language selection.
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There is no general acceptance, preference or better voice gender. More importantly, understand that your product or service is gender specific, or whether you want to change the audience's perspective. Anyway, make sure to connect any sound you choose to the tone and emotion you want to evoke in the video.
Voices100 dubbing network is affiliated to Shenzhen Mutual Media Co., Ltd. It is an officially registered dubbing company, focusing on providing global voice services. Since its establishment, it has been adhering to the precipitation and accumulation of voice resources and customer service. In the past, the cooperative enterprises were highly satisfied and recognized by the industry.
Statement: This article is original and partially reproduced. If reproduced, please indicate the source. I am a minor editor of Voices100 full language self-service live dubbing network