The overall role of directors in film and television production

The overall role of directors in film and television production
In film and television production, the importance of director is self-evident. The director needs to run through all the preparations from copywriting to script, customer communication, shooting, and even post-production. [Chinese dubbing]
Copywriting creativity
When the advertising director plays an early copywriting idea, he should know how to obtain effective product information in the hands of customers (such as the characteristics of products and other similar products, target consumer groups, whether there are regional broadcast differences, etc.), all for the purpose of selling goods. When the information of all enterprises or commodities comes out, the advertising creativity is conceived according to the key points to be expressed.
Shot script
After determining a feasible creative plan, the director needs to draw a different shot draft for future shooting. In film and television production, the director should not only understand film and television technical knowledge, but also have certain modeling and painting skills. This is more obvious during the shooting process. When the director and the production team discuss how to shoot, or tell the photographer what effect they want, what lens, and what the feeling of the picture is
Customer communication [cartoon dubbing]
Directors want to shoot creative advertisements, but when discussing with clients, they won't give you such an opportunity. Unless you are a very successful advertising director, your reputation is sufficient to give you greater power. This requires the director to patiently persuade customers from a professional perspective.
Preparation before filming
1. Evaluation of film and television production: set design and production cost, actor cost, clothing cost, film cost, development cost, stunt cost, equipment cost, etc.
2. Select film: it depends on the customer's price. There are two types of film, 35cm negative and 16cm negative. All types of advertisements prefer 35cm negative films, including advertisements for each close-up food product. The ability of 35 cm film to absorb light is coveted. If the budget does not allow, only 16cm negative film and video tape will be considered.
3. Shooting plan: shooting time, scene location, etc. [English dubbing]
4. Communication between various departments: the art director explains the layout of the scene division and the shooting of the scene, lets the props division layout and advertising goods, role performance role shapes, etc., what kind of light the lighting division should play, whether it is necessary to record at the same time, and communicates with the photographer the pictures you want, the lens angle
Formal shooting
In film and television production, the director basically implements the whole production process. He has a dual identity. He is not only the director of the advertising production process, but also the service provider for customers.
post production
The director also became an editor. If there are animation or special effects in the advertisement, the director should also communicate with the animator's special effects. When dubbing an advertisement, the director also needs to communicate with the recorder to tell them when there is a rhythm and so on.
In film and television production, the director is the core of the whole team and needs to check the overall situation. This requires the director to predict everything before the film production starts to ensure the smooth completion of the film.
Statement: This article is original and reprinted in part. If reprinted, please indicate the source and source. I am the editor of Voices100, a multilingual self-help live dubbing network